the history of music video

this presentation has been done by me and david on the history of music videos, their progression and key milestones of the industry.

01 the history of music videos

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explosion of uploads

now here is a long set of uploads to finish off our project in it's entire form. Example shot - editing previously i loaded up a shot on this blog which showed a clip that i myself directed and what i thought it was. now here is a shot that i have personally edited.

this is the shot in it's final edited form. the main thing that i had to work with here was the lighting editing, because this shot was film when it was particularly sunny and we aimed the film to be around twilight/night time. because of this i had to turn down the lighting effects like in many of the other shots, one of the main concerns was the shaft of light coming from the archway on the right hand side. this part required additional lighting effects, i feel that i did this very well and managed to turn it from sunlight into a sort of moonlight effect which works fairly well in my opinion. Test Screening: this test scrrening was for our rough version of the film before the final editing stage, with it we decided to provide refreshments for our audience. https://spreadsheets.google.com/ccc?key=0AoczCgCcjdEfdE9IcXVRUFExVHIxZkk0WTVCMlpneUE&hl=en#gid=0 these questions are in order for how the results are set out on the spread sheet. age + gender: our audience for this test screening were mostly 16 - 17 year olds with the exception of our teacher who was also there (i won't divulge her age). this fitted in with our target audience type of between 15-25 year olds as the averages fitted in between it. the gender side however we had slightly more females than we did males, this isn't the best thing in the world as our primary target audience were males while our secondary were female. do you like watching films?: this section of the questionnaire was merly a formality, luckily 100% of the audience said they liked watchiing films. what is your favourite genre of films?: this section was to determin what type of films they already enjoyed. luckily for us around half of the audience were already fans of the thriller/horror genre which was a hybrid of the two genres we were aiming at, if that hasn't become apparent. what was your first impressions of our film?: approximatly 80% of the audience gave our film either a good or very good rating, none of our audience gave the film a bad rating. Would you go to see is film in the cinema?in the feedback it shows that over half of our audience would go to see the film int he cinima, this would leave just under half saying they wouldn't. at first this would seem like a bad thing, but it has to be taken into account that this is only a rough ersion of the final product. Is the plot clear so far? seeing as this is only the opening 2 minutes of the film it can be considered understandable why around a third of the audience didn't actually understand the plot. Do you think the setting was appropriate? around a quater of our audience thought that the setting we used wasn't sinister enough, in the planning and developing stage we thopugh we would rather go for a settign in which people ould be more familiar with than actually think was sinister. What did you think of the music used?all of our audience thought that the music in the film was of good effect, only one comment was made about the diegetic sound and that was the first thing we fixed. Does the editing make it flow? this area of the feedback we got the most information in which to change about it from. this section pointed out many areas which we had to tweak to amke wotk properly. What age group do you think this film is aimed at? this question was added in after we made all the other questions, it was mainly to see whether our audience thought that the film was aimed at them or not. luckily the auidence thought that it was aimed a slightly younger age. due to the fact that this is 2 minutes of the opening more adult themes would have been added later. final cut: this is the end result of all our hard worka nd the long hours put into it. hope you enjoy =D http://www.youtube.com/watch?v=5WGboXo3XnY&feature=channel_video_title like all film projects we did an evaluation of it, to be different we decided to do it as a video interview style. evaluation: http://www.youtube.com/watch?v=gU5lt2IlN-A&feature=channel_video_title These links are to the video clips, this is because the uploaders are not working properly. i think technology is getting it's payback for what i said in the evaluation.

production - directed shot

this is a shot that i directed myself, admittedly it is not my favorite shot but it is one of them. this version is an uncut version so there is some diegetic sound which will not be in there once the shots have been edited. i feel that this shot captures the haste and rush that we attempted to create in the film but also create a sense of ambiguity as the viewer doesn't know where abouts they are. once this shot has been edited and cut down a bit i feel like it will play an important part in setting the mood of the film in general.

audience feedback analysis and initial stages of production

for lucid we had two main tyoes of audiences in mind.
males aged 15-25 as our primary audience with femals of the same age group as out secondary audience type.

because of our current technological generation we would be using these technologies to promote the film to the specific audience types and also influencing the audiences we feel are close to this genre of film by exposure. these technologies could be through websites like facebook or twitter, websites such as imdb for those hardcore film fans and the possibility of apps for android software.

as a sample group we made a presentation to our peers about what our film would be about and the basic ideas of this film would be, we chose to do this with our peers as they are the target audiences in which the film would be aimed at. from the feedback we got from them the only thing we really needed to do was to develop our ideas a bit more (which was fair enough as we didn't have many solid ideas at the point in time).

in the following video there is a pan round shot of our main area for the production as well as a number of still images cleverly put into one neat comfortable package. we chose this area as our main production set becuase it was easily accessable and prodived us with the main areas we had been looking for in the development process.

the follwoign two storyboard clips are ones that represent some of the classic features of our genre of film and are incredibly important to the wider picture of the film.



with the issue of non-diegetic sound is that we know what type of sound we are looking for but we haven't located a sutible enough soundtrack to put in at this point in time.

the inspiration behind Lucid

Inspiration For Our Production ‘Lucid’

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now this does say it was done by chloe scotnety. this is due to the fact that she is the one that uploaded it to slideshare as it took me approximatly an hour and a half to do and took her like 10 minutes if that O.o. but i assure you we all contributed to the ideas for this. hope you enjoy what is to come next :)

9 screenshots/conventions

so yeah, here's my 9 screenshots of films with 3 annotations on each, took ages to upload and got really really frustrated becuase of it but hey ho, here it is anyway, enjoy

9 screenshots

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Prelim video

ok so we got told to create a short little video for a prelim task, the video had to contain two pieces of dialoge and a number of different camera shot types as we could.

i feel like we did fairly well with creating the video seeing as me and katy (who i was working on this with) have never really done media before and didn't know most of it. we tried to the best of our ability to do most of the techniques we needed to do. with the coninuity editing i think that it could have flowed a bit better and also there were scenes that were a bit longer than they should have been or not cut enough ect ect.

the match on action shot of the door handle being turned i felt was a bit longer than neseccary and it didn't really flow well into the next shot. we tried to get the 108 degree shot in right in the first shot with panning the camera around from one end of the halway to the other, apart from fairly shakey camera work on my part i felt like that was a fairly good shot.

possibly one of the worst shots was the attempt on a shot reverse shot, it reall wasn't in there because the shots we had done didn't work well in continuity editing and image of the video and we didn't have enough time to re-shoot it.

there is alkot of things we could have done better but i feel that those problems arose mostly due to our own inexperiance. I feel that now we know more about the camera work and the editing of a video we can do slightly better next time but there is still alot to learn from here and i look forward to it.